A cranky Clint Eastwood? Eminem stands for "More Motivation"? We still have no idea what advertisement Chrysler has up its sleeve for the Super Bowl this year, but that's exactly why whoever is coming up with the company's campaign recently is the Don Draper of the 21st century.
The automaker from Auburn Hills has made some of the most noise during the Super Bowl over the last two years, first with Eminem's "Born on Fire" commercial, and then in 2012 with Clint Eastwood telling us that "It's Halftime in America." The ads have dominated Twitter and other social media sites in each of the last two years, and most assume that Chrysler is going to hit again. We just don't know how ... which might be precisely the point.
While ads by Volkswagen and Mercedes-Benz have already been released (to some controversy) and could gain more viral views, it is the surprise factor of Chrysler that has helped push it over the top as a trending topic during the most-watched event in America. Messages of patriotism and keeping it "in America" don't hurt either during such an American sport, and they usually hit home with many of the viewers.
Whether or not Chrysler hits again remains to be seen, but just the fact that we are talking about the lack of talking about it ... we know that their ads are doing exactly what they're supposed to be doing.