The Detroit Red Wings management team was busy this week, but not with personnel moves.â†µ
The team announced sponsorship deals with three local companies this week. The first two were Detroit-based retail lender Quicken Loans and Livonia-based graphics manufacturer Fathead, both of which are owned by Cleveland Cavaliers owner Dan Gilbert. Quicken Loans and Fathead will sponsor the Budd Lynch Veterans Suite at Joe Louis Arena, which will house military veterans throughout the season:â†µ
The suite is used to host veterans and active military personnel during every Red Wings home game and has been named in honor of Budd Lynch. A veteran of the Canadian Army who served during World War II and was wounded shortly after the Battle of Normandy, Lynch has been with the Red Wings for 61 years, first as a radio broadcaster, public relations director and now as public address announcer.â†µ
The two companies will also have virtual advertisements featured on the end boards and glass during Red Wings broadcasts on Fox Sports Detroit:â†µ
Other elements of the deal include virtual signage for Quicken Loans and Fathead that appear on the end glass in Red Wings’ home game broadcasts on FOX Sports Detroit, LED dasher board signage, radio commercials, print and Web advertising, external pole banner advertising from Compuware Center (Quicken Loans headquarters) to Joe Louis Arena in downtown Detroit, signage during College Hockey at the Joe contests, inclusion on the Red Wings general and targeted fan emails, and Fathead product placement in Detroit Red Wings retail outletsâ†µ
The third sponsorship comes from Ada-based Amway, which will have a patch placed on the team's official practice jerseys. I'm not a fan of advertisements on jerseys, but as long as it's only the practice jersey I guess it's fine. If they mess with that Winged Wheel for games, though, there will be some angry letters sent.