The Big Ten announced the TV arrangements and kickoff times for games on Oct. 2, which is the first day of conference play.
↵Michigan State's big game against Wisconsin will be a 3:30 p.m. start on ABC. It is part of the reverse mirror system ABC/ESPN uses, meaning the game will be on ABC locally and ESPN2 in the rest of the country. The Spartans should be 4-0 going into this game, so it's no surprise that it is one of the featured games in the afternoon.
↵If MSU can beat Wisconsin, it's possible that the Spartans and Wolverines will both be undefeated heading into their Oct. 9 matchup. Michigan has to get by Indiana first, though. The Wolverines' game against the Hoosiers on Oct. 2 is also a 3:30 p.m. start, although it will be broadcast on ESPNU.
↵(Side note: The start time/TV arrangements for the U-M/MSU game will be announced either Monday or a week from Monday. It depends on if the TV networks want to wait a week to see what happens on Oct. 2 before determining the details, although I'd bet on it being a 3:30 p.m. start on ABC regardless of what happens next week.